Everyone was in unpleasant situations, and it is important to know how to handle yourself in that moment.
Sometimes such situations lead to damage, panic and even tragic outcomes. In such moments apologies are not enough.
10DELL HEADQUARTERS – TEXAS (2011)
A SWAT team were called when two masked men forced staff into the lobby. The pair were employees gathering the office to tell them about a new tablet.
09SONY PSP – (2006)
Sony created a fake fan site to create some viral buzz for the PSP. Gamers tracked the domain to the company and unleashed their wrath on online forums.
08US DEPARTMENT OF DEFENSE – MANHATTAN (2009)
The Department of Defense organized a photo op with a low flying plane pursued by a fighter jet. Post 9/11, the unannounced stunt caused widespread panic.
07VODAFONE – AUSTRALIA (2002)
Two streakers disrupted an Australia versus New Zealand rugby match. They had the Vodafone logo painted on their bodies – the company apologized.
06DR PEPPER – BOSTON (2007)
The company organized a scavenger hunt in the historic Old Granary Burying Ground. Groundsmen had to lock the gates to prevent damage to the cemetery.
05LES RESSOURCES DE QUINOLA – FRANCE (1842)
Honore de Balzac tried to publicize his new play by starting a rumor that opening night was sold out. He opened to an empty house.
04SNAPPLE – NEW YORK (2005)
Snapple attempted to create the world´s largest popsicle in Times Square. The 17-ton treat melted and flooded the streets with kiwi strawberry.
03PHILLIP MORRIS – CZECH REPUBLIC (2001)
The cigarette company released findings showing smoker´s deaths would save the Czech government money. A public backlash soon ensued.
02CARTOON NETWORK – BOSTON (2007)
Circuit boards with a character from “Aqua Teen Hunger Force” were placed around the city. They caused a serious bomb scare.
01MK&T – TEXAS (1896)
This railroad company staged a train crash to drum up publicity. 50.000 gathered to watch the collision, but shrapnel killed three and injured many more.
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